With the newly updated Flowwow Seller app, things are becoming easier. This includes employee capabilities, tracking ratings and feedback, and managing your products. These features will help improve your efficiency and maintain a steady workflow.

Employee Management

Director Capabilities

Employee Editing: As a director, you can review and update your profile, as well as the profiles of other employees. The only exception includes directors – they can view profiles of other directors, but not edit them

Adding/Removing Employees: Directors can add any employees using the shop’s profile. They can remove any employees except other directors

Setting Autocalls: Create an autocall for other directors and any employees

Branch Management: If you have multiple branches, you can manage employees across all of them (director management restrictions still apply)

Finances and Profile Details: Only directors can access the shop’s profile details and financial history

Manager Capabilities

Employee Editing: Update your own profile and those of sellers and couriers; you cannot manage the profiles of other managers and directors

Adding/Removing Employees: Add new managers, sellers, or couriers. Remove sellers, couriers, or your own profile. Managers can’t add directors or remove other managers and directors

Setting Autocalls: Add autocalls for other managers (but not directors)

Managing the Shop: Each manager can edit employees only within the shop they’re assigned to

This update introduces a simpler, more streamlined employee management for both directors and managers. Additionally, each role has its own privileges, ensuring better security and more precise control.

Ratings and Reviews

Ratings and feedback should be clear and transparent for you as a seller. So, we’re updating the way you see scores and reviews for your shop.

Ratings

More transparency and detalisation – now you can see the number of scores and reviews you have, along with the average rating in your city. All ratings have 4 categories: accuracy, price-to-quality ratio, service, and delivery. Additionally, the ‘How is rating calculated’ section can help you understand the specifics behind the calculations.

Now, you can easily see which categories were rated higher or lower. We want to make sure that each seller knows how ratings work and which features they need to improve to grow their shop.

Reviews

The updated review card shows the customer’s name, order date, role (sender or recipient), categories rated, the body of the review, and photos (if available). Long reviews are now partially hidden – click on the ‘Show full review’ button to see them.

You can view and reply to reviews and edit your response directly from the app. To navigate to the order page, use the order number. It’s faster and easier to reply in the app, and editing lets you revise your answer before sending.

Complaints

This is a tool for seller protection – it can help address mistakes, incorrect ratings,  or issues outside of the seller’s control. However, it can’t be used to remove negative reviews. 

You can leave a complaint within 7 days of the review’s publication. We will ask you to provide a reason for the complaint – such as an incorrect rating or the Flowwow service itself. There may be a limit on the number of complaints you can send.

Most importantly, we’re updating how negative reviews affect your rating. After moderation, the customer’s score for that order may be removed from your overall rating. However, the review itself is never deleted. Keeping it visible for other clients helps us maintain transparency; at the same time, unfair scores won’t impact your shop’s rating.

Example: your client received their order late due to a courier’s mistake. They left a 1-star review. You leave a complaint, explaining that the issue was outside of your control – you handed over the order on time. Once the moderation check is complete, the team may remove the 1-star score from your rating, rolling it back to its previous level. However, the customer’s feedback will still be displayed in the ‘Reviews’ section of your shop.

Products

In the products section, we’ve updated the interface to improve clarity and navigation.

Product Cards

The new cards include the item description, contents, components, and fillings (where applicable). Any empty fields are automatically hidden to ensure a more organised presentation for the customers.

Additional Products

Any additional products offered by your shop are only visible in the shopping cart, without the ‘Share’ button. The prices do not include discounts. Your statistics now show the number of purchases, and you can see the prices and the item’s position in the client’s cart.

Hiding Products

For hiding products, there are a few options. It can be done by shop admins, employees, via feed updates (XML/YML), or if the stock is low. 

For blocked shops, the ‘Hidden’ banner and ‘Banned’ status are shown inside the ‘Items’ section. In this case, statistics are displayed for both active and hidden items, depending on the reason they were hidden. If the item has previously passed moderation, its statistics are always shown.

Now, you can easily see why an item was hidden, allowing for more transparency with item management.

Product Management

In this section, the ‘Editing’ and ‘Copy’ buttons were moved to the bottom of the product page, creating a more intuitive interface (especially for mobile users).

‘My Showcase’ Update

The new look makes management faster – item status, sorting, and quick actions are now more accessible. You can quickly review active offers and those under review, as well as prices and display conditions. Additionally, it’s easier to start editing your items.

As routine becomes less demanding, you can focus on strategy and sales.

Why the Updates Matter

These features are specific to sellers, so you can manage everything from team roles to products with more ease. Most importantly, seller ratings and review safeguarding are now more transparent. Operational routine can be exhausting, but these updates help streamline your process and offer more flexibility in shop handling. Sell smarter with Flowwow!