We started as a local flower marketplace, but now we’re ready to go a step further. In April 2026, Flowwow became Udora, marking the next stage in the platform’s development. We continue connecting people with their loved ones through gift-giving. As Udora, we bring a sharper focus on the markets we serve, more tailored products, and smarter technology.
Read more below to find out what’s behind this change and what it means for sellers.
Rebranding
In a little more than a decade, our flower marketplace grew into an international platform, available across 50+ countries and 1,500+ cities. As we grew, so did our focus – with this rebranding, we’re supporting the natural evolution of our marketplace. To mark it, we’re introducing a new brand identity. Udora is the new home for global gifting with a refreshed name and design.
Why Did You Choose Udora?
Our new name encapsulates what we do and what drives us – the belief that the best gifts come from local makers who care about their craft. In Greek, ‘Eu’ means 'good,' and ‘doron’ means 'gift.' Combined, these words can be translated as ‘good gift.'
We stay committed to connecting customers across distances, making it possible to surprise your loved ones with presents no matter where you are.
What This Means for Sellers
Even though Udora is Flowwow's next chapter, we’re expanding under the same platform and mission. This means that rebranding doesn’t affect your shop, products, or reviews – all your account data remains intact. You can log in to Udora using the same login and password as before.
However, some changes are inevitable – like making the app faster, deepening localisation, and introducing AI tools to help increase sellers’ competitive advantage. As we expand to more countries, it becomes easier to send gifts around the world.
What’s New With You?
As we’re expanding, we’re bringing new features into play. For example, you can expect stronger localisation, which means product categories will be tailored to specific markets. In addition, we’re introducing new technologies (like AI-powered tools and personalised recommendations). This includes corporate gifting, subscriptions, and more. And, of course, we’re aiming for new markets.
Looking Ahead
So, what’s in the future for Udora? For now, our focus is on expanding our global presence. As time goes on, we’ll keep supporting local sellers, incorporating technology to connect people across the world through gifts. We’ll keep you updated and share more details on what’s next for our sellers – from now on, Udora sellers.